Category

Trademark

Category

We’ve all heard stories about stolen content. One person had an image stolen. Another had a valuable brand name copied. And we’ve all heard of the business owner who had entire website or course copied and reposted on another person’s website. It’s enough to put you on high alert and ready to protect yourself from copycats! So let’s look at some ways to protect our valuable content. 1. Use Terms of Use Terms of Use (also known as terms and conditions) outline what visitors can and cannot do on your website. For example: No, they cannot steal, copy or reproduce your content; No, they cannot infringe on your copyright rights; and All of the content and related intellectual property on the website belongs to you. Website terms put copycats and trolls on notice. This is why large brands and companies have terms and conditions. You have to control all the…

The first step you take as an official new business owner is to register your business with your state. You pick your entity or choice (LLC, corporation, etc.) or operate as a sole proprietor. Picking a business name is exciting as it conveys the message of your brand. But is a business name a trademark also? Your Business Name State registration of a business name requires a distinctive name but that doesn’t automatically equal trademark rights to the name. For example, you can register your name “ABC Designwear LLC” and not have the exclusive right to the name in your state or the country. You may be the only ABC Designwear registered in the state but someone in a different county may use ABC Designwear as a DBA for their business. Not all states cross-reference the use of DBAs with registered business name so there can be overlap. Registering your…

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